concepto shworoom
2019, Cluj-Napoca
When I designed this showroom for a local fashion brand I wanted it to be a blank beautiful space where the clothes are the color accents and the focus of attention but still convey the brand personality and atmosphere. I kept the color scheme black and white to have a neutral space for the various clothes collections that would come and and let them infuse color in the space. The custom clothing racks became the element of design I played with in the whole space to give it structure and playfulness. I then softened the black rectangular elements with the tulle covered black wall and the outcome was a balanced, neutral but stunning space.
